|
|
 |
| What is affiliate
programme ? |
- Affiliate marketing is an innovative way to
generate additional profit by means of revenue
sharing advertising between affiliate and merchant
Website(s). Affiliate Websites promote the merchant's
products or services to the visitors via marketing
channels for example; banner ads, text links,
email, and HTML banners. .
- Merchants recruit content Websites partner
affiliates in exchange for commission, which
is usually a flat fee per lead/sale or percentage
amount based on the value of the sale. Paying
only when a sale or lead occurs. Merchants provide
advertising banners and text links to affiliates,
the merchant has the ability to assign a commission
for multiple different actions the user/visitor
performs on the Website or Web store.
- Affiliates places few lines of HTML code into
their Website’s code, in order to display
the text links or banners from their chosen
merchant offer. When a consumer clicks on any
of these links they will be redirected to the
merchants Website. Providing the consumers completes
the requirements to be classed as a lead or
sale, the transaction is reported back to the
affiliate network, and this results in commission
for the affiliate.
- Affiliate marketing allows affiliates and
merchants to profit online alike and removes
increases a merchants return on investment for
marketing. Affiliate marketing really is the
only 'pay-per-performance' method for growing
your online business
|
| Marketing Material / Linking
Methods |
- Rotating Banners - Affiliate
Clicks gives you the option of rotating banners
on affiliate sites. This means that your Affiliates
will be displaying fresh, new, eye-catching
banners each time their pages load. By rotating
banners you can work out which of your rotated
images is the most successful.
- Banner Tracking - Banner
tracking is essential in making sure, which
banners and links are performing well. Affiliate
Clicks has a fully reporting tool that can generate
many reports, so keeping track of the best performing
banners with the best click-through and conversion
rates is easy. You'll be able to view the impressions,
clicks and even sales generated by each linking
method
- Emailed Directly to Affiliates - There
is the option to automatically email new affiliates
with their own linking codes, plus updates of
new material with their linking codes when they
occur
|
| Commission Structure
|
- Designated Commission Rates per Category
- This will allow you to set a commission
rate for each category of Affiliates. For example,
you can set a higher commission rate for 'Gold'
affiliates who have reached a certain dollar
amount in sales, or have been with your program
for some time.
- Pay Per Lead - This is rewarding
an affiliate for a 'Prospective Customer', regardless
if a sale is made, or how much that sale is.
This method could involve a reward every time
a form is completed, or someone signs up to
a newsletter, etc.
- Pay Per Sale - This is rewarding
an affiliate for each paying customer they refer,
whether it's a percentage of the sale, or a
set fee per sale.
- Pay Per Click - This is
rewarding for every click-through to the merchant
site, regardless of any sale or if any forms
are completed.
- Two-Tier Support - A two-tier
commission structure allows the opportunity
for affiliates to recruit other affiliates for
you. For example, affiliate A recruits affiliate
B into your program. Every time affiliate B
earns a commission, affiliate A gets a small
percentage as well for recruiting them. This
helps your program to grow.
|
|
|
|
|
