| Search engine optimization
and directory friendliness |
- When analyzing a site for search engine optimization
it very important to look at four areas: Architecture,
Technology, Source code and Code. Optimization
can be accomplished in stages and does not need
to be tackled all at once.
- We help you with best contents (text) for
your website, good link architecture for search
engine spiders to follow.
- Directory editors are looking for certain
qualities in a Website, such as legibility,
ease of navigation, and quick download.
- Directories are looking for professionally
designed Websites, as every Website in any directory
reflects the quality of the whole directory.
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| Theme oriented |
- Theme can be many things, such as color scheme
or subject matter, but in Google’s terms,
a theme is the subject matter. It also helps
you for easy directory submission on major directories
like Dmoz.
- Our team analyze the exact theme of your site
and analyze keywords according to that theme
|
| Website structure |
- The most important rule in web design is
that your Website should be easy to read.
- Removing unwanted tags and putting java script
and css into external file.
- Testing your Website on different web browsers.
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| Downloading speed
|
- We analyze your site and find out the download
time on different browsers and also check the
exact size of your each page.
- As a rule of thumb, no single graphic should
be larger than 30 KB to 50 KB, and no single
page should have more than 200 KB of graphics
- Studies have indicated that visitors will
quickly lose interest in your web site if the
majority of a page does not download within
15 seconds.
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| Page rank |
- PageRank™, a system for ranking web
pages.
- New Websites take time to rank well in “Google”
and other search engines. Most new Websites
take time to build up the PageRank™ and
that is normal.
- Google interprets a link from page A to page
B as a vote.
- Check your page rank, it is as simple as downloading
google toolbar, it will show you the page rank
of your page.
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| Present keywords
in title and Meta tags |
- Meta tags are an important aspect of search
engine optimization. Meta tags are included
in the html, between the <head> and </head>
at the top of the document.
- It is crucial to get the correct information
in under meta tags, as this could decide whether
or not your Website is listed.
- The meta tags, keywords and description should
be utilized to their full potential, and match
keywords that appear in the body of the your
page.
- Some search engines (not all) use meta tags
to obtain the information about your site –
directories, try avoiding them.
|
| Navigational
structure |
Website navigation
is another most important aspect to consider while
designing a website. The primary aim for effective
navigation is get your visitors to stay on your
Website and it is equally important for the search
engines.
The process includes
- Organized links, links are well organized
according to the order of importance.
- Clear and prominent navigation. Important
Links should be on the top or left, as these
are the first places our eyes go to when looking
at the page.
- Consistent: navigation should be consistent.
The important links of your Website should be
in the same location and in the same sequence
on every page of your Website.
|
| Competitor analysis |
- Who are your competitors? Our team analysis
your competitors for you, which helps getting
your Website on the top of the search engines.
- Searching your competitor’s link popularity
information like number of sites pointing to
them and the nature of websites linking to them.
- Relevancy of Website’s linking to your
competitor’s Websites etc.
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| Keyword analysis |
- We will perform a detailed analysis to identify
the most popular and best-targeted keywords
for maximum exposure of your business.
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| Content placement.
(Use of keywords in text) |
- Content is the one thing search engines or
spiders are looking for. Content is what people
want to see. Providing good quality, relevant
content should be the number one technique to
optimize your Website for search engines, as
it has a huge effect on search engine rankings,
yet it is often overlooked.
- Our content writing team will help you in
providing good content for your Website.
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| Keyword density
|
- The number of times a keyword is used on a
web page divided by the total number of words
on the page. Expressed as a percentage.
- We will provide Well balanced keyword density
pages.
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| Link popularity
|
- The number of Websites that link to a particular
site. Most search engines use link popularity
as a factor of determining the search engine
ranking of a Website.
- Although there are software programs available
that will search for you the possible Websites
and send and automated request to the owner
requesting a reciprocal link, we have found
them to be less effective than a personal approach.
- We avoid taking links from FFA (Free for All)
and Guestbook’s, as search engine doesn’t
consider links from these sites.
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| Reciprocal link
generation |
- A hyperlink you put on your Website that leads
to your partner Website. This partner Website
also has a link back to your website. The link
is "reciprocated".
- We help you generate reciprocal link for your
Website, but before that, we have to work hard
to increase the page rank of the Website, usually
people give links to higher page rank Websites.
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